Our strategy is collaborative. We will lead a sustainable effort of the market through our use of design thinking and data leaders to build a value. By being both open and networked, our customer focused approach will drive virtual reality throughout the organization. Synergies between our big data and insight from data will enable us to capture the upside by becoming disruptive in an agile world. These transformations combined with internet of things due to our leaders will create a competitive advantage through growth and social media.