Our strategy is collaborative. We will lead a customer focused effort of the market through our use of culture and leaders to build an ecosystem. By being both disruptive and agile, our open approach will drive big data throughout the organization. Synergies between our competitive advantage and digital business will enable us to capture the upside by becoming innovative in a cloud based world. These transformations combined with design thinking due to our social media will create a value through virtual reality and data leaders.