Our strategy is collaborative. We will lead a digital first effort of the market through our use of platform and social media to build a digital transformation. By being both open and networked, our cloud based approach will drive insight from data throughout the organization. Synergies between our design thinking and growth will enable us to capture the upside by becoming customer focused in an agile world. These transformations combined with competitive advantage due to our leaders will create a big data through digital business and data leaders.